You could be interested in: Glossary
What is Employer Branding?
Employer Branding is about building the reputation and brand of your company on the labor market. Employer Branding helps to communicate the vision and mission of the company itself.
  • Who we are and what we do
  • What is the purpose of our work
  • Where are we going as a company
  • What makes our company unique
  • What kind of employees are we looking for
  • What do we expect from employees
  • How to strengthen the positive perception of the company as an employer
  • Why new candidates should choose to work with us

The brand also needs to be understood as something that exists independently of whether the organization consciously builds it or not. Investing in brand building is a targeted, comprehensive, and long-term process.

Every company, whether small or large, has its employer brand. Whether you want it or not, the employer brand is formed by the first job advertisement, the first employee's arrival, or departure. All of these and other aspects influence how you are perceived as a company on the labor market. Based on these initiatives, applicants, current, or future employees form their own opinion and image of the company. This leads to the creation of your company's image on the labor market.

However, brand building does not necessarily have to be defined solely by random people's experiences. Any organization can purposefully manage the perception of its brand.

But just like with consumer brands, effective management and building of the employer brand require having a defined plan and goals to achieve. It is necessary to implement the right mixture of thoughtful steps and consistently adhere to a pre-prepared strategy to ensure that your employer brand is perceived positively by the public.

More Information
Employer’s brand
Employer Branding reflects the reputation of the organization as an employer and affects (directly and indirectly) not only the candidates for a job, employees, but even clients and other stakeholders. There is a great emphasis given on avoiding fragmentation of the company's brand and ensuring that each of the interested groups perceives the company consistently. The brand you are building in people's minds should be the only one.

The brand of the employer represents almost everything what is linked in any way with your company- people, products, company culture, clients, and even people’s opinions- even if positive or negative. The employer brand is also formed by feelings, knowledge, and expectations gained through previous experience with your company.

All of these can shape your employer brand, which determines your company's ability to create a desirable workplace for its employees, desirable products, services, and a respected brand (not only) on the labor market.

More Information
Positive influence of Employer Branding
During our work, headhunting, when we directly approach candidates, we can influent perception of the client’s brand as an employer as we have a great and personal opportunity to do so. We can communicate important facts, which cannot be presented by mass-media. With our practice we can help you to find arguments by which we can attract potential candidates and with our knowledge of the market we can help you to find a way of how to maintain key employees. With what do we often help out clients?
  • Brand Enforcing

You are no longer going to be alone to build employer’s brand. Together we set what benefits your company has. What employees are looking for, what can you offer to them, how to attract their attention and how to distinguish yourself on the labor market. How to communicate correctly, so that your company is their right choice and that only superlatives would be spread about your company.

(More Information)
  • Hiring Campaigns

We are going to prepare hiring campaigns that are being discussed. Campaigns, which can attract attention and mainly create an interest exactly in between the specialists that you are looking for. We are not only going to help you with finding the right candidates, but even with the selection of them. Last but not least we are going to help you with the adaptation and incorporation of new people into your team.

(More Information)
  • Internal HR Marketing

Are you dealing with increasing fluctuation of current employees? We are going to find the causes and we find out what are the reasons for the departure of your employees. We are going to analyze your working conditions and competition and we are going to suggest a strategy that suits your internal HR. With that you are going to be able to maintain easily the handiest employees in your team.

(More Information)
Recruit CZ

As a team of professional consultants and headhunters of Recruit CZ, we provide services for searching and selecting employees for senior and top management positions in companies using the method of direct approach according to the precisely defined needs of the client.

Recruit CZ has been operating in the Czech and Slovak markets since 2003. We have experience in filling top managerial positions also in Poland, Austria, Slovakia Hungary and Romania.